About:

Iconography Entertainment, the preeminent event creation and design collective, in partnership with some of the world’s elite brands brings to life unsurpassed, multi-faceted experiences at the world’s biggest events.






Jack Murphy — CEO / President

With more than 30 years of experience revolutionizing how Corporate America activates around the biggest events, Jack is the President / CEO of Iconography Entertainment. He will lead the next evolution of entertainment, bringing to bear his vision of building one-of-a-kind temporary structures and aligning events that meet brand, hospitality and consumer needs. His vision and executional prowess at the highest level of detail will lead all facets of the company’s direction: ideation, design, production and execution. Over the last three decades, he has been the mastermind behind critically acclaimed programs including Red Bull’s “New Year’s No Limit,” DIRECTV’s “Super Saturday Night,” NBC’s “Dew Tour,” PepsiCo’s “Super Bowl Program.” His creations and activations for such household names like ESPN, Mattel, Frito Lay, TaylorMade Golf and Qualcomm have elevated the standard by which corporate hospitality, brand building and consumer engagement are measured.





Rob Ichelson — CMO

Joining forces with his long-time collaborator on the most marquee event around Super Bowl, Rob will serve as Iconography Entertainment’s Chief Marketing Officer. For more than twenty years, he navigated the tightrope of art and commerce to deliver brand stewardship at every level of the funnel regardless of the tactic from both the advertising agency and brand side of the business. During his most recent ten-year run at DIRECTV/ATT, he built and scaled a full in-house agency to handle the Fortune 100’s event and experiential marketing portfolio. He has also served as executive producer of AT&T’s most iconic experiential marketing activation, “Super Saturday Night.” Rob’s passion and focus on delivering best-in-class account management, communications and larger-than-life event experience is second-to-none. Rob will bring this and his media agnostic, strategic advertising and experiential marketing experience to bear on behalf of not only Iconography, but in tandem with brand partners.




Shane Thompson — COO / Executive Producer

A seasoned professional with nearly three decades of production and management experience, the majority of that time in partnership with Jack Murphy, Shane will oversee general operations and event production as Iconography Entertainment’s COO and Executive Producer of Events.  Her unmatched ability to bring a vision to reality has endeared her to countless Fortune 500 companies. From managing the design and creation to the build itself, her ability to make the impossible possible results in the realization of the most unique and inspiring structures and one-of-a-kind programs ever imagined. Shane has led multiple fulfillment teams to deliver on sponsor needs and benefits; overseen vast hospitality efforts for corporations, VIPs and consumers; worked hand-in-hand with A-list talent on rider requirements; and ensured all aspects of event attendee experiences and expectations are realized. In addition, she is proficient and well-versed in coordinating all necessary event functions serving as a liaison with local governments and jurisdictions on police, fire, EMS / emergency medical and security plans all of which are vital to executing a first-class event.





Zach Elmer — Associate Producer

For more than a decade, Zach has played a key role in producing and managing some of the most iconic events and brand engagement activations and properties in the sports, corporate and entertainment industry. He has supported NBC’s Sponsorships teams by overseeing partner activations at NBC’s The Dew Tour and has partnered in highly visible NYC based product launches with QUALCOMM that educated PR / Media / Influencers on product engineering and technology advancements. Zach has a deep understanding of the intricacies of melding live entertainment and collaborating with the brand to engage customers and consumers to achieve success. He has served as an associate producer alongside Jack Murphy’s Iconography and it’s Super Bowl programming with a focus on revenue generation and tracking, sales and sponsorship support and program development. Last year marked the 10th consecutive year on the project.




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